Asics x P. Andrade Gel-Kayano 14 Gradation Green/Green 1203A639.300

A new version of the GEL-KAYANO™ 14 sneaker launches in collaboration with P. Andrade, a Brazilian brand of contemporary design known for its unique and innovative approach in fashion.

Inspired by a small beetle of the Amazon forest region (the Lamprocyphus Augustus), P. Andrade stands out for the contemporary luxury, always with an attentive view to innovation.

According to the fashion designer, choosing the beetle as the central theme came up during a research about Brazilian animals, focused on fauna, flora and biomes. “The beetle was an unexpected discovery within our research".The beetle inspiration also brought an unique connection between the bug’s metal colors and the shoe design - with its metallic shades of purple and green, the result is the creation of a new color-changing GEL-KAYANO® 14, reflecting the beauty and uniqueness of the Brazilian nature.

The collab seeks to cause new sensations and perspectives on the consumers, so that they see the beauty in aspects that would generally be ignored. “We want to show beauty through weirdness, especially in small creatures which are fundamental for the regeneration of our planet. The collection is an invitation to a more attentive and tender look to the little things in nature,” completes Andrade.