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Ten c

Ten c was founded in 2010 by Paul Harvey, former head of design at STONE ISLAND, and Alessandro Pungetti, a former designer for C.P. COMPANY. Taking inspiration from the Hans Christian Anderson fairy tale, The Emperors New Clothes, Harvey and Pungetti aimed to create a product that lasts a lifetime, encouraging people to look beyond the perceived value of something, and instead value what is truly there. Focusing heavily on outerwear, the brand largely draws reference from 20th-century vintage military wear, taking key functional elements and implementing them into their designs. All production takes place in Italy with most fabrics sourced in Japan from specialist textile manufacturers. Specially engineered Japanese textiles comprise the breadth of Ten c’s products, with special attention to OJJ — or Original Japanese Jersey. The garment dyeing of this fabric is exclusive to Ten c.

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