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Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director, who got an inspiration from contrasting two different cultures of Korea and Scandinavian.
Andersson Bell was launched by reinterpreting Scandinavian vibes to create new objects from a point of Korean’s view.
Andersson bell brand’s each word contains its own meaning. The first word “Andersson” is from a typical Swedish last name and the second word “Bell” represents a traditional Korea temple bell. Simply the two contrasting cultural traits combined as one and became Andersson Bell.
