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Brand Spotlight - Dita Eyewear

You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Creating a single DITA frame can take as many as 320 separate production steps over 8 months. Their commitment to craftsmanship is just one example of how Dita hold true to the time-honored belief that there are no shortcuts to quality. Like samurai swordsmiths from a bygone era, Dita's master craftsmen have dedicated as many as 50 years to perfecting their crafts. 

Luxury is a word so overused in recent years as to have been rendered virtually meaningless. DITA is one of the few remaining eyewear brands that delivers on genuine luxury’s promise of inspired designs, extraordinary materials, exceptional craftsmanship and exclusivity. To experience DITA is to experience genuine luxury.

 Shop our range of Dita Eyewear here

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