thisisneverthat T-Logo Cap White/Navy

Standard fit
Unstructured crown
6-Panel construction
Adjustable strapback closure
Cotton twill
Bio-washed
Stitched eyelets
Embroidered logo on front
Design label on back

Cotton 100%
Made in Vietnam

Thisisneverthat® is a Seoul-based streetwear brand founded in 2010 by Nadan Cho, Jonkyu Choi, and Inwook Park. Combining global street culture with a unique Korean identity, the brand creates high-quality, authentic designs that reflect a spirit of creativity and individuality. Known for its attention to detail and commitment to in-house production, Thisisneverthat has built a reputation for producing timeless pieces that resonate with a global audience. The brand’s ethos, “this is never that,” represents a continuous journey of innovation, staying true to its roots while pushing the boundaries of modern streetwear.