P.A.M. (Perks And Mini) is the Melbourne-born label founded by Misha Hollenbach and Shauna Toohey, known for its unconventional approach to fashion, art and design. Since launching in 2000, P.A.M. has built a cult global following through a distinctive mix of bold graphics, experimental silhouettes and subcultural references, often blurring the lines between clothing, art and creative expression. Playful, progressive and deliberately unpredictable, each collection brings together technical details, unexpected fabrics and P.A.M.’s unmistakable visual language — a uniquely Australian label with a truly international outlook.
