Few shoes can insight the pure joy and nostalgia of being a kid than Reebok Pumps; if you grew up during the 90s then it’s not unlikely that at some point in time you fiended over a pair of Pumps. From basketball, tennis, cross training, running to aerobics during the early 90s Reebok was absolutely killing the sneaker game with the droves of pump-up awesomeness. Like all good stories though this all starts with a single hero, a shoe named simply The Pump and made for the basketball court releasing in 1989 to introduce the world to this revolutionary idea.
Sporting an airbag embedded into the tongue and heel, The Pump could be pressurised with the signature basketball button on the tongue with a release valve located on the heel. Suitably everyone lost their collective sh*t, a shoe that you could pump up!? That’s crazy!
Reebok pulled no punches in their fight against the upstart brand Nike, who had been dominating the PR world with their brash advertising campaigns and superstar athletes. Reebok took it right to Nike, putting The Pump front and center with it’s superior fit customisation allowing the wearer to pump the shoe to grasp their feet whilst at the same time looking like a total badass.
The Reebok Pump system would live on for years to come and remain engrained into people’s memories so much so that there’s probably no other shoe that people come in-store and immediately have a story about their brother, the rich kid at school or the likes having a pair. The Court Victory, Instapump Fury, Shaq Pumps, Dee Brown’s 1991 Dunk Contest win; can all be traced back to The Pump. It all started here 25 years ago.
To celebrate this 25th anniversary, Reebok is reissuing the two original colours of The Pump. Coming equipped with all of the stuff that made the originals great, there isn’t much we need to say about these as it’s already been covered. There’s Pumps, and then there’s THE Pump. Releasing this weekend, only a few days after the exact day 25 years ago that they first released (November 24, 1989) in VERY limited quantities.
The Reebok The Pump will be available in store from 10am Saturday 29th November and if there are any left they will be available in our online store HERE from midday.
Reebok The Pump (White) – RRP $250
Size Curve: 1x US6, 1x US8, 2x US9, 2x US10, 1x US10.5, 2x US11, 2x US12, 1x US13 = 12 Pairs
Reebok The Pump (Black) – RRP $250
Size Curve: 1x US8, 2x US9, 1x US9.5, 2x US10, 1x US10.5, 2x US11, 2x US12, 1x US13 = 12 Pairs